What is Groover?
Groover helps artists and their representatives (label managers, PR agents, publishers etc.) get their music heard 🚀
Through an innovative web platform, Groover connects artists who want to promote their music with the best curators, radios and labels seeking emerging talents. On groover.co, artists can send their music directly to a selection of blogs, radios, playlist curators, record labels and pros of their choice, get feedback guaranteed, and coverage!
Thanks to Groover, more than 2,000 active music curators and pros have given more than 2 million pieces of feedback, 500k+ shares (reviews, playlist adds etc.) and 1,000+ signatures on record labels.
How does it work? 🧐
For readers, 6 key steps to get started:
Click on 'Start a campaign' and add the track/song that you want to promote [red button in the bottom right corner] using a YouTube link (which can be unlisted) or a SoundCloud link (which can be private, as long as it's made shareable). More info on the different links that you can use can be found here. You can also fill in additional pieces of information such as the language of the track and the release date.
Choose the music curators & pros that you want to contact. You can use the filters to help you find the right ones for you, and get more info by clicking on their cards.
Write a short pitch for your track, by giving contextual elements and indicating what your targets are. You can also add a personal message for each curator/pro. More info on how to write the perfect pitch here.
Once you get to the final step of your campaign, buy Grooviz, the tokens that allow you to send your music to the blogs, radios and music pros on Groover. Each curator/pro costs 2 Grooviz (1 Grooviz = €1). An exception exists for the "Top Curators / Pros", a selection of less than 3% of all the contacts which will cost you 4 or 6 Grooviz to contact instead of 2 - More information in this article.
Validate your campaign. You'll get your feedback within 7 days. After 7 days, you get Grooviz back for those who haven't replied to you in order for you to contact someone else... or the same person again. The current answer rate is around 90%...magic! ✨
After your campaign is launched, don't forget to fill in your profile as much as you can. It's a precious source of information for the music professionals that you contact, who want to know more about you and your project.
A win-win system 🤝
🎸 Artists and their representatives save time on their promotion work, and are guaranteed to get feedback, with an opportunity to gain visibility and new opportunities (500,000+ shares and 1,000+ signatures with record labels, bookers or publishers since launch).
🎧 Music curators and pros don't have to be overwhelmed with emails anymore. They receive new tracks that match their editorial style. For the first time, they are paid for their music discovery activities - €1 per feedback, no matter what their decision is - while being able to keep their editorial independence.
What are you waiting for?