Once you have chosen the media outlets, radios, record labels and pros that you want to contact and added a link to your song, the last crucial step before validating your campaign is writing a good pitch for your song.
We're happy to provide you with a few tips to draw attention to your project and reach your target ✨
1. Detail what you're looking for
To start, ask yourself an essential question:
What are you currently looking for? Media coverage? Finding a record label, a manager, a booker? Get advice and feedback on a demo? All of this?
Whatever your answer is, you need to indicate precisely your situation and your expectations. This will help the professionals you're contacting adapt their answer to your situation and get in touch with you if they're interested by your artistic project 😉
2. Adapt your pitch according to the contacts you have chosen
Are you currently looking for a record label to release your next EP? After a few shows, you want to work with a booker? Is your focus more on gaining media coverage for your latest release?
Don't hesitate to adapt your ask and the information that you provide depending to the contacts chosen
→ For example : if you're contacting bookers, you can add info on your recent gigs, or the date and location of your next one!
💡Are you contacting media outlets, record labels and music pros for different reasons within the same campaign? You can use the personal messages to adapt your message to each contact in the recap of your campaign (see below)
3. Be concise and informative
Whatever happens, the professionals you contact on Groover are going to listen to your song. Instead of describing your song from a music point of view, try to put them in the most comfortable position, without any doubt possible. For instance, you can give them 1-2 pieces of information that are crucial to understand your project best. A few suggestions:
- The release date for your album / single and the listening link
- If you're sending a music video, its context of filming if remarkable
- Your next show, the locations of your latest gigs
- A recent opening you did for a band you admire
- Support received for this release (crowdfunding, media coverage...)
- Major influences if relevant
🔶 Be careful not to write too much - Try to focus on the 1-2 most important elements of your project that are the most likely to raise the interest of the professionals, 5 lines max. It's an initial contact and their time remains limited
💡 Final tip: don't forget to fill in your profile well and keep it updated. It's a proof of seriousness and an important source of information for the professionals who discover your song. It's also a way to add more info on your project than in the pitch!