How can I target music curators for specific occasions or mood-based themes on Groover?
Groover allows you to efficiently target music curators, but there are some limitations to consider when aiming for specific occasions or mood-based themes. Below, we explain how to leverage Groover's targeting options and clarify the nuances of genre-based and theme-based targeting.
Targeting Music Curators on Groover
In Groover, you can refine your targeting to connect with the most relevant music curators for your campaign during the second step of the setup process. The available targeting options include:
Music Genre: Select a genre that closely aligns with your work. For example, you can choose "Holiday" as a genre when targeting seasonal music.
Location: Filter curators by geographical area to focus on specific regional markets.
Type of Curator: Choose from curator categories such as blogs, radios, or playlists.
Other Filters: Additional filters are available to further narrow down your selections.
Genre-Based Versus Theme-Based Targeting
Genre-Based Targeting
Groover provides a "Holiday" genre that encompasses a wide range of seasonal music in the Popular Music category. This allows campaigns to align with general festive or holiday themes, but more specific holidays such as "Halloween" or "Christmas" do not have dedicated targeting genres. You will need to use the "Holiday" genre and other available filters to look for curators who could enjoy these genres.
Theme/Mood-Based Targeting
Currently, Groover does not support targeting based on specific themes or moods, such as "Halloween playlists" or "upbeat party moods." While theme-specific targeting isn't available, you can refine your campaign using genres, types of curators, or other filters to find those likely to appreciate your music. You can also use the search bar at the selection step of your campaign to search key words related to the theme you're looking for.
Steps to Efficiently Target Curators in Groover
Identify Key Audience Attributes: Consider the genres, geographies, and curator types that align with your music goals.
Apply Available Filters: Use Groover's music genre, location, and special filters to create a targeted and effective campaign.
Leverage the Holiday Genre: If your music fits within a seasonal theme, selecting "Holiday" can help reach curators interested in festive tracks.