Temple is designed to maximize your fan engagement and conversions with a suite of cutting-edge marketing tools, including Link-in-bio, multi-link promotion pages, smart data capture, messaging, analytics and more.
In this short article, we’ll break down how you can leverage Temple’s full-funnel marketing tools to amplify your next release campaign.
Phase 1: Pre-go live
Step 1: Create your Link-in-bio and capture more fan data.
Before your release campaign begins, we recommend creating your Temple Link-in-bio page to unify your online content and fan data.
You can set up your page in under 2 minutes, and effortlessly capture lots of in-depth fan data to fuel your campaign promotion.
This includes page visits, clicks and insights from:
Anonymous fans: New visitors who have visited and engaged with your Link-in-bio but have not yet subscribed.
Subscribed fans: New subscribers who have engaged and subscribed for updates via your Link-in-bio.
Step 2: Save hours, and manage your fans from one place.
Temple’s audience feature means you no longer have to flick between +5 platforms to view your fan data. Instead, you can import and manage your existing contact lists from Mailchimp, Shopify or CSV files and save hours.
If you don't have any fan contact lists to import, your Link-in-bio will capture Anonymous and Subscribed fans which you can view, filter and manage in the audience space.
You can filter, segment and save specific groups of fans ahead of your campaign kick-off.
You can save fan segments based on; Location, No. purchases and more.
This is key to hyper-targeting fans with bespoke messages, content and offers throughout your campaign.
Tips for Success: We recommend launching your Temple Link-in-bio and importing your existing mail lists 2-4 weeks before your release campaign starts. This will allow you to capture and organize your fan data ahead of time to improve your targeting and promotion.
Phase 2: Campaign go-live
Week 1: Tease with RSVPs.
Build the hype with an RSVP page. Allow fans to RSVP to be automatically notified on release day, and let the countdown begin. This phase is critical for expanding your reach and increasing the buzz. Fans who RSVP will receive notifications via Email, SMS or IG DMs ensuring they engage when it counts.
Create an RSVP Drop
Go to your Link-in-bio feed, and create an RSVP.
Add an image, name, expiry date
Share an RSVP via IG stories or feed
When your creating your RSVP Drop, choose a keyword if you want fans to RSVP via your IG story or feed.
Set up automatic release day notifications
Tips for Success: Create a sense of urgency by limiting the RSVP window or offering early-bird perks. Highlight the exclusivity of being on the notification list to motivate more fans to sign up.
Week 2-3: Amplify your reach and engagement release day.
Cut through the noise on release day and reach your fans far and wide in a couple of clicks. On release day fans who have RSVP’d will receive an automatic release day notification with the stream.
Create a smooth multi-link music release page
On release day, leverage Temple’s customised visual music smart links to drop your music directly to your audience. These smart links are designed to be visually appealing and can be easily shared across social media and direct communication channels.
Track your performance via Analytics
Throughout your campaign, you can easily access real-time insights across all of your content.
Other potential actions:
Auto-send a personal thank you message to fans who purchase or stream
Drive more engagement with unique incentives and competitions
Launch hyper-targeted paid ads
Tips for Success: Pin your music release to the top of your Link-in-bio, and send it directly to fans via Email and SMS. Encourage fans to share the link, offering incentives like exclusive content or limited-edition merch for those who do.
Phase 3: Campaign retro
Temple’s in-depth fan data and analytics allow you to easily understand what content and communications resonate best with your fans. You can easily reflect on your campaign output and optimize.